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Accenture Drops Tiger Woods

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1 Accenture Drops Tiger Woods on Mon Dec 14, 2009 8:47 am


Accenture Drops Tiger Woods

The fallout continues for Tiger.

Accenture, the management-consulting firm that has featured Tiger Woods prominently in its marketing campaigns since 2003, announced Sunday that it is ending its association with the 33-year-old golfer. In a statement, the company said Woods "is no longer the right representative" for Accenture in the wake of the sex scandal that has engulfed Woods since Thanksgiving.

Accenture is the first prominent sponsor to drop Woods. Gillette, the grooming products company owned by Proctor and Gamble, said on Friday that while it is not dropping Woods' sponsorship, it will not air commercials featuring Woods, who announced on Friday that he is taking an "indefinite break" from professional golf, during his hiatus. Gillette has not said whether it will continue using Woods once he returns.

Nike and Electronic Arts, two of Woods' other major sponsors, have both issued statements affirming the support for the embattled golfer, though neither company has aired commercials featuring Woods this month.

Accenture, whose ads with Woods have appeared in newspapers and airport terminals around the world, said it plans to "immediately transition to a new advertising campaign" next year.

Source: AOL

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